Creative Director
I’ve been an art director for The Richards Group in Dallas as well as Nickelodeon and Bates in NY. From CPG to beverages, and B2B to financial services, I’ve art directed and designed print collateral, POS, tv, video, and advertising for just about every business vertical.
Content Creator
As both a nationally recognized blogger and as an agency professional I’ve created content (both design work and copywriting) for multiple blogs and social media clients including photographers, education providers, corporations, agencies, and C-level individuals.
Strategy Planner
I specialize in problem-solving at the planning level which often takes the form of strategy decks, branding exercises, and concept capsules. I’ve written these for CPG companies, beverage brands, retailers, non-profits, tech, PR companies, financial services, and restaurants.
Social Manager
Extending a brand or company’s presence in social media and maintaining a consistent voice is something I am well-versed in doing. I’ve managed channels on Twitter, Facebook, Instagram, and LinkedIn. I am especially good at B2B voice-of-authority, and real-time Twitter conversation.
Graphic Designer
From thumbnails to layouts, UX to UI, I’ve created ideas and brought them to life all the way through building a mechanical and going to a press check, as well as planning the functionality of a website thru designing the content. I also illustrate, create hand-drawn type design, and can draw pretty much anything.
Copy Writer
Art Directors in Texas are known for also being able to write their own copy. I’ve written hundreds of ads, blog posts, social media posts, brochures, and articles, for banks, cars, restaurants, liquor, soda, chips, phones – you name it. I’ve even ghost written for C-suite and written research reports for B2B.
Product Manager
It is fascinating to organize large amounts of information into a database or digital product to optimize the efficiency of an organization. I’ve product managed the installation and customization of a Salesforce product and its plug-ins, WordPress products and their plug-ins, and multiple digital platforms for marketing.
Research Analyst
Finding the answer(s) to a question, or backing up an assertion with statistics and demographics has become one of my favorite value-adds to bring to a company. I am very good at locating information and then organizing it and presenting in a simple easy-to-understand format, staying true to brand voice and brand guidelines.
Mentor & Manager
The highest and best use of my time is the practice of empathy and understanding – to help others grow their skills, and guide them to a better understanding of their clients, their company, and themselves. I often become the mother, mentor, or therapist to a good portion of a company’s employees and am honored to be their confidante and servant.
Articles written or ghost-written:
- Who Should Be Using Text Message Marketing and Why
- November Events We Love: Dallas Right Now
- A Local Economic Update: 2020 A Year Sharply Felt
- Your Resume and Its Current State of Affairs
- Five Reasons Your Brand Should Consider Being on Facebook
- 2021 Marketing: How to Plan Ahead and Pivot at the Same Time
- What is a Tracking Pixel and Why do I want one?
- Whether you are buying or selling a home, now is a great time to act!
- Upselling Your Curbside Pick-up Business to Boost Sales
- Take Time to Reflect, Recharge and Reconsider
- Need Ideas for Your North Texas Summer Staycation?
- 10 Things I Cannot Live Without in North Oak Cliff
- 5 Reasons Why Extreme Couponing is Wrong
- Reflections on 2020: The Year of the Letter “I”
- Marketing 101 for 2021: Do Fewer Things Better
- 2020 – The Year of the Seller’s Market
- Double Down on Your Brand for 2021
- Finding a Home to Fit Your Lifestyle
- Make Sales Using Social Selling and Social Commerce
- Brand Voice: 5 Reasons Why it Matters
- From Brick and Mortar to eCommerce: The Retail Pivot of 2021
- 8 Easy Home Maintenance Tips for the End of Summer
- How to Estimate the Costs of Homeownership
- We All Win with Women in the Workforce
- 5 Helpful Tips for Rejoining the Workforce
- Driving Process Improvement with Digital Transformation
- Innovative, Scalable Solutions Delivered by Top Industry Talent
- Industry-Leading Gas Pipeline Fittings Program
Skills, Software, Platforms
- Instagram, Facebook, Twitter, LinkedIn
- Buffer, Later, Planoly, Linkinprofile, Hootsuite
- WordPress, Blogger, Finalsite, cPanel, Brackets, Google Analytics
- Mailchimp, Aweber, Constant Contact
- Asana, Basecamp, Process Street, AirTable, BOX, Dropbox
- Adobe InDesign, Illustrator, Photoshop, Lightroom, Acrobat
- Moz, Hubspot, Salesforce, Nintex