I worked as an Art Director and Copywriter on Dr Pepper, 7UP, Schweppes, Canada Dry, Sunkist, Hawaiian Punch, Slush Puppie, IBC Root Beer and Innovation Brands like Twinings Iced Tea producing POS; designing retailer and bottler communications, direct mail, and premiums; and writing consumer activations and promotions. My favorite retailer communication piece, an origami boat for 7UP, was so popular it was reprinted and mailed out a second time because of demand for it.