Client, Creative Director, Marketing Director, UX, UI, SEO | SEM, Content, Copy Writer, Designer, System Administrator, Print Producer, Social Media Community Manager
The Retail Connection
The Retail Connection is the largest privately held retail real estate company in Dallas. I worked with them, leading their marketing department, for over 3 years. In that time I moved department processes to digital platforms, built a custom Salesforce CRM product, created a new responsive website with over 1,100 pages of content in partnership with Imaginuity, and I managed all of the company's social media channels.
COMPANY WEBSITE The unique features of this website include a horizontal swipe homepage, and a relational database that auto-populates content among related pages.
SOCIAL MEDIA I created the content for all the company's social media channels including Twitter, Facebook and LinkedIn, as well as managed personal social media for four company executives.
BRANDING & DESIGN I lead the branding, and did hands-on graphic design and copywriting for collateral materials, pitches, and look books like this Tenant Representation Portfolio.EMAIL MARKETING I created the MailChimp templates for company emails, as well as managed all of the company lists and provide data analytics and leads for each deployment.
