Creative Director, Marketing Director, Designer, Copywriter, Social Media Community Manager, Email Marketing Manager, Website Administrator, Content Creator, Editor
UCR
UCR – United Commercial Realty – was the largest privately held retail commercial real estate company in Texas until it was acquired by CBRE. I led the marketing department in branding, digital marketing, social media, content marketing, design and copywriting. I also shepherded the marketing through the brand and process transitions to CBRE|UCR, and then finally to fully CBRE.
Client:
UCR
Roles:
Creative Director, Marketing Director, Designer, Copywriter, Social Media Community Manager, Email Marketing Manager, Website Administrator, Content Creator, Editor
The UCR Website It has changed somewhat since UCR was acquired by CBRE, but the UX, basic UI of the website, and most of the content are the same.
For the UCR blog, I managed the content calendar, assigned topics, commissioned research, edited the writers and art directed the infographics and other blog content.
The property marketing was optimized for both print and interactive consumption.
